Ellen Holland is an editor and writer based in Oakland, California. She has covered cannabis since 2013 and is the author of two books, Weed: A Connoisseur\'s Guide to Cannabis and Weed: Smoke It, Eat It, Grow It, Love It. Her books explore how the aroma and taste profiles of cannabis can help us better understand the effects of the strains we smoke. Holland has served as the editor in chief of Cannabis Now and High Times Magazine and has edited several books with the guru of ganja, Ed Rosenthal.